PM Modi Launches Campaign for a Drug-Free Youth in India

Prime Minister Narendra Modi has launched the 'Drug-Free Youth for a Developed India' campaign, aiming to unite the youth against substance abuse. With over 10 million pledges taken at 10,000 events nationwide, the initiative emphasizes the importance of a drug-free lifestyle for national development. The campaign will feature weekly activities to engage young people and promote awareness. Recognizing outstanding contributions, the government aims to foster a healthier and more responsible generation. Read on to learn more about this significant initiative.

By Narendra Chaudhary Aug 2, 2026, 12:36 IST

Inauguration of the Campaign

Today, Prime Minister Narendra Modi initiated the 'Drug-Free Youth for a Developed India' campaign through a video call. The primary goal of this initiative is to unite the youth of the nation against substance abuse, aiming to create a drug-free India and foster national progress.

PM Modi's Message to the Youth

Engaging with Young Leaders
During the event, PM Modi emphasized the importance of staying away from drugs for the development of the country. He stated, "You all are the leaders of this significant campaign, and you have strengthened my trust in you." He encouraged the youth to actively participate in this initiative and raise awareness in their communities.

The Campaign's Reach

#WATCH | PM Narendra Modi says, "... When a young person falls prey to drug addiction, it is not just that individual who loses; a dream is lost... Hostile nations conspire and leave no stone unturned to drag our youth into the trap of addiction. Profiting from the supply of… pic.twitter.com/XdmuZ2g3S9
— Media House (@MediaHouse) August 2, 2026

Mass Participation and Commitment

10,000 Events, 10 Million Pledges
The campaign commenced with the involvement of the public and youth, featuring simultaneous events at approximately 10,000 locations across the country, where over 10 million young individuals pledged to abstain from drugs.

Weekly Awareness Initiatives

Regular Activities Every Sunday
According to government plans, various activities will be organized every Sunday nationwide as part of this campaign. These will include sports, hiking, yoga, drama, rallies, and art competitions.

Recognition for Outstanding Contributions

Honoring Exemplary Efforts
Young individuals and organizations demonstrating exceptional contributions will be recognized during the 50th, 75th, and 100th weeks of the campaign. The government believes that a drug-free youth is the greatest asset of the nation, and the initiative aims to cultivate healthy and responsible citizens.