NorthEast United FC Launches New Jersey with Reebok Partnership

NorthEast United FC has officially launched its new season jersey in Mumbai, marking a significant partnership with Reebok. This collaboration aims to enhance the club's presence in Indian football while connecting with a younger audience. Key figures from both organizations, including Aryaman Vikram Birla and John Abraham, emphasized the importance of this partnership in promoting football culture in the Northeast. With Reebok's return to competitive football sponsorship, this initiative is set to elevate the standards of the sport in the region. The event also featured prominent players from the team, showcasing their new look for the upcoming season.

By Narendra Chaudhary Sep 5, 2026, 22:21 IST

New Jersey Unveiling Event

On Saturday, NorthEast United FC showcased their new season jersey during an event held in Mumbai.

The unveiling featured Aryaman Vikram Birla, a Director at the Aditya Birla Group and Non-Executive Director of Aditya Birla Lifestyle Brands Limited, alongside John Abraham, Co-Owner of NorthEast United FC. This event signifies a new chapter in their collaboration, as stated in a press release.

A Vision for Sportswear

Aryaman Vikram Birla expressed, "The sports sector in India is entering a transformative phase, with sportswear becoming a significant opportunity in the fashion and lifestyle market. Reebok stands at the crossroads of these trends, blending a rich sporting legacy with the ability to engage a younger audience, making it one of the fastest-growing brands in our fashion lineup. Our collaboration with NorthEast United FC is a natural progression of this vision, merging a legendary sports brand with one of India's most enthusiastic football communities."

Reebok's Comeback in Indian Football

Reebok, the renowned global athletic brand, is re-entering the competitive football sponsorship arena in India. The launch of NorthEast United FC's new jersey marks a revitalized commitment to the sport and indicates a new phase in Reebok's football journey within the country. This partnership aligns with Reebok's global strategy of establishing credibility on the field and engaging with local sporting cultures.

Voices from the Leadership

John Abraham remarked, "Reebok's legacy in sports is well-known, and this collaboration with NorthEast United FC is a significant milestone for us. It embodies our aspirations for the club, both on and off the field, and we are eager about the prospects this partnership brings for football in our region."

Arjun Ramamoorthy, Brand Head at Reebok India, added, "This collaboration aims to enhance Reebok's relevance through sports, focusing on consumer engagement and value addition. Football provides an authentic platform to connect with a younger audience, while NorthEast United FC offers a robust cultural and sporting link."

Mandar Tamhane, CEO of NorthEast United FC, stated, "This partnership reflects the direction NorthEast United FC is taking. We have always believed in the Northeast's potential to make a significant impact on Indian football. Reebok and the Aditya Birla Group share this vision, and together we can connect our football identity with a new generation while elevating the standards for the club and the region."

Honoring Football Heritage

Reebok has a rich history in Indian sports, having supported athletes and teams across cricket, football, and running for many years. NorthEast United FC, a two-time Durand Cup champion, represents all eight states of Northeast India and has played a crucial role in highlighting the region's vibrant football culture and talent.

During the jersey unveiling, Aryaman Vikram Birla and John Abraham were joined by key players from the NorthEast United FC squad, including Mandar Tamhane, Gurmeet Singh, Buanthanglun Samte, Redeem Tlang, and Lalrinzuala Lalbiaknia.