Mumbai Municipal Elections: BJP Dominates Digital Campaigning

As the 15th municipal elections in Mumbai approach, the BJP is leading the charge with a digital campaign that captivates young voters. Utilizing AI and viral 'Marvel-themed' videos, the party is reshaping the electoral landscape. With a strong slogan and a focus on modernity, the BJP is challenging the opposition, particularly Shiv Sena (UBT), in a narrative battle that goes beyond traditional issues. This article delves into the innovative strategies employed by the BJP and the implications for the upcoming elections.

By Narendra Chaudhary Jan 12, 2026, 13:32 IST

Intensifying the Race for Mumbai's 15th Municipal Elections

The excitement surrounding the 15th municipal elections in Mumbai is reaching new heights. This contest, which encompasses 227 wards, has evolved beyond traditional rallies and street campaigns, shifting significantly towards mobile screens and social media platforms. In this 'digital battle', the Bharatiya Janata Party (BJP) appears to be far ahead of its competitors.

BJP's 'Marvel' Style Captivates Youth

To engage young voters, the BJP is leveraging artificial intelligence and modern technology. The party's 'Marvel-themed' videos are going viral on social media, featuring iconic characters like Iron Man, Spider-Man, and Hulk discussing urban development and civic amenities in Mumbai.

Innovative Approach to Attract First-Time Voters

Experts suggest that this strategy is fresh and impactful for new voters aged 18 to 25. While parties like Congress are attempting to adopt similar trends, the BJP's technical execution and messaging appear to be more professional and precise.

A Strong Slogan: 'Mumbai Will Not Stop'

The BJP's primary slogan, 'Mumbai Will Not Stop', is prominently displayed on all banners, posters, and digital screens. The party has not only articulated its vision but has also seized every opportunity to challenge the opposition.

Countering Shiv Sena (UBT)

The BJP has turned the old advertisements and slogans of the Uddhav Thackeray faction against them, putting them on the defensive.

Debate Over Project Credits

Shiv Sena (UBT) is attempting to claim credit for major projects like the Coastal Road, but there is a growing debate among the public about the legitimacy of taking credit for initiatives that have been stalled for years.

BJP's Attention-Grabbing Strategy with Reels and Shorts

In today's fast-paced world, the public lacks the time for lengthy speeches. Recognizing this, the BJP has shared short and entertaining videos on Instagram Reels and YouTube Shorts, effectively reaching households through WhatsApp statuses. While the opposition continues to rely on traditional campaigning methods, the BJP is engaging directly with the youth through technology and forward-thinking strategies.

The Election Narrative: A Battle Beyond Basic Issues

The BMC elections have transcended mere discussions about drainage and roads, evolving into a narrative battle. On one side, Shiv Sena (UBT) is recounting its past achievements, while the BJP is presenting a vision for a modern Mumbai. It remains to be seen whether the magic of Marvel heroes can translate into actual votes.