Itanagar Municipal Corporation Mandates Eateries to Remove Specific Meat References

In a recent move, the Itanagar Municipal Corporation in Arunachal Pradesh has mandated that local eateries remove specific meat references from their names. This decision aims to align with public decency and animal welfare norms. Eateries are required to change their signage and promotional materials within ten days to comply with the new guidelines. The order also prohibits the issuance of new trade licenses for establishments that include any type of meat in their names. This initiative reflects a growing sensitivity towards animal rights and public sentiment in the region.

By Narendra Chaudhary Apr 2, 2026, 12:11 IST

New Guidelines for Eateries in Itanagar

On Tuesday, the municipal authority in Itanagar, Arunachal Pradesh, issued a directive requiring local eateries to eliminate specific meat references from their names, including pork, beef, chicken, and mutton.

The Itanagar Municipal Corporation stated that numerous hotels and restaurants had registered their businesses using names that explicitly mentioned certain types of meat.

This specific naming practice is deemed “inappropriate and inconsistent with current norms and sensitivities regarding animal welfare and public decency,” according to the order.

Referencing the 2019 Arunachal Pradesh Municipal Corporation Act and relevant bye-laws, the civic body mandated that establishments with names indicating a specific type of meat must adopt a more general and suitable business name.

Owners are required to update their signage and marketing materials to comply with these new guidelines within a 10-day period to avoid potential legal repercussions.

Additionally, the order specified that no new trade licenses would be granted to eateries that include any meat references in their names.