International Seminar Explores Journalism Trends in the Age of Social Media
The recent international seminar at Banaras Hindu University focused on the evolving trends in journalism and mass communication in the age of social media. Keynote speakers and panelists discussed the impact of social media on traditional journalism, highlighting both its benefits and challenges. Experts from various countries shared insights on the importance of maintaining journalistic integrity and the need for responsible media practices. The seminar featured the reading of 180 research papers, emphasizing the critical role of journalism in society. Attendees expressed hope for restoring core journalistic values amidst the rapid changes brought by digital platforms.
Jan 17, 2026, 20:03 IST
Engaging Panel Discussion on Journalism vs. Social Media
Varanasi. The Department of Journalism and Mass Communication at Banaras Hindu University hosted a three-day international seminar titled “Changing Trends in Journalism and Mass Communication in the Age of Social Media.” On the second day, a thought-provoking panel discussion was held on the topic “Journalism vs. Social Media.”
Professor K.G. Suresh, Director of the India Habitat Centre in New Delhi, was the keynote speaker. He expressed his support for social media, stating that it has provided new directions for mass communication and played a crucial role in democratizing media. He noted that social media has brought to light several issues that mainstream media had previously overlooked, leading to new dimensions in journalism.
However, Professor Suresh also highlighted the challenges associated with social media. He pointed out that the culture of short video reels has led to superficial content. The desire to consume everything in a minute has compromised quality. Today, the goal of content creation seems to be merely to capture the user's attention for a few seconds. He expressed concern that the youth are increasingly disengaging from serious newspapers and getting caught up in the reels culture, which is contributing to trivialization.
He emphasized that there is a growing focus on views and monetization over content quality on podcasts and digital platforms, making journalism more personality-driven. Prioritizing individuals over issues poses a dangerous signal for democracy. To safeguard journalism, it is essential to shift from a personality-centric approach back to issue-centric journalism.
Professor Suresh also mentioned that while excellent research writing continues in regional languages, the number of readers is declining. Investigative journalism, which has been a cornerstone of the field, appears to be weakening. Digital media was expected to amplify the voices of marginalized communities, but trends driven by TRP and views are leaving many important issues behind. He called for a serious discussion on the negative aspects of social media, stressing the need for impartiality and adherence to the five Ws and one H principles in journalism.
Another distinguished speaker, Professor K.V. Nagaraj, a renowned academic and former vice-chancellor, remarked that social media is evolving into a form of mobocracy. He noted that large corporations are controlling media through advertisements. Commenting on YouTube journalism, he pointed out the lack of responsibility and accountability in this space.
Professor Nagaraj stated that society is being redefined in the name of development. Technology is becoming a monster that we allow to govern us rather than controlling it. He referenced Mahatma Gandhi, saying, “Extract the best from society; ideology is essential.” According to him, communication without ideology lacks meaning.
He also mentioned that social media is enclosing us in a cocoon, leading to reduced active social engagement. Commenting on the relationship between power and inequality, he stated that where there is power, equality cannot exist. He acknowledged that both positive and negative aspects exist in media, but without social responsibility and accountability, journalism strays from its purpose.
During the panel discussion, speakers agreed that print media remains a powerful medium and continues to play a vital role in guiding society. They expressed hope for meaningful conclusions from the seminar, emphasizing the need to restore the values of journalism.
Experts from the USA, Russia, Nepal, Bangladesh, and Malaysia shared their insights during the seminar, which included the reading of 180 research papers on various aspects of digital media, social media, and contemporary journalism.
In the session featuring international speakers, Dr. Irina Babik from Boise University, USA, stated that digital media has made communication more participatory and rapid, but maintaining credibility and factual accuracy has become the biggest challenge. She emphasized the necessity of media literacy in today's context.
Dr. Anna Gladkova from Lomonosov Moscow State University, Russia, noted that social media has accelerated global dialogue, but algorithm-driven content is also increasing polarization in society. She stressed the need for balanced and responsible journalism.
Dr. Kundan Aryal from Tribhuvan University, Kathmandu (Nepal), mentioned that while social media has enhanced public participation in developing countries, the lack of ethical journalism and social responsibility can lead to misinformation.
Dr. Jude William Jenilo, Pro-Vice Chancellor of the University of Liberal Arts, Bangladesh, stated that the purpose of communication is not just to provide information but also to foster sensitivity and inclusivity in society. He emphasized building a strong bridge between academic research and media practices.
Dr. Sharon Wilson from Malaysian University highlighted the rapid changes in journalism in the digital age. She called for prioritizing human values and integrity while keeping pace with technology.
The ideas presented in these sessions of the international seminar provided new directions for meaningful reflection on the future of journalism and mass communication.
Dr. Gyanprakash Mishra, the head of the department, welcomed and honored the speakers and guests with shawls, bouquets, and mementos. The session was chaired by Sanjeev Bhanawat, editor of Communication Today, and organized by Dr. Bala Lakhendra.
Prominent attendees included Professor O.P. Singh, Professor Ambrish Saxena, Professor Anil Upadhyay, Dr. Raumashankar Pandey, Dr. Shobhana Nerlikar, Dr. Neha Pandey, Dr. Dhirendra Rai, Dr. Santosh Shah, Dr. Smriti Padhi, and all other participants.