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Gujarat Government Strengthens Consumer Rights with New Return Policy

The Gujarat government has introduced a new policy to enhance consumer rights, allowing customers to return purchased items. Retailers who refuse returns may face penalties. This initiative aims to protect consumers from unfair practices and ensure their rights are upheld. Under the Consumer Protection Act of 2019, customers can seek refunds or exchanges for defective products. If a retailer denies a return, customers can file complaints with consumer courts or helplines. This article explores the implications of the new policy and provides guidance on consumer rights.
By Narendra Chaudhary Apr 23, 2026, 07:21 IST

New Consumer Protection Measures in Gujarat

The Gujarat government has recently implemented a significant decision aimed at safeguarding the rights and interests of consumers. From now on, if a retailer refuses to accept returned goods purchased by a customer, they will face penalties and potential legal action.

Typically, stores display signs stating 'No returns on sold items,' implying that once a customer has purchased an item, it cannot be returned. However, this practice can lead to serious issues for retailers, as it infringes upon consumer rights.


To address this, the Gujarat government has issued a new circular mandating that customers can return purchased items, and retailers are obligated to accept these returns.


Legal Rights for Returning Goods

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Visual Representation of the Policy