BJP Appoints Deepak Mhaskey as New National Social Media Coordinator

The Bharatiya Janata Party has appointed Deepak Mhaskey as its new National Social Media Coordinator, succeeding Amit Malviya. With over 15 years of experience in the party's IT and social media operations, Mhaskey is set to lead the BJP's digital strategy, particularly focusing on engaging younger voters. His academic background as a Chemistry Professor adds a unique perspective to his role. This transition comes at a crucial time as political parties increasingly rely on social media for electoral strategies. The new team faces the challenge of adapting to rapidly changing digital trends and effectively communicating the party's narrative.

By Narendra Chaudhary Aug 18, 2026, 11:53 IST

Major Shift in BJP's Organizational Structure

In a significant organizational change, the Bharatiya Janata Party (BJP) has appointed Deepak Mhaskey as the new National Social Media Coordinator. He takes over from Amit Malviya, who has been associated with the party's digital and social media operations for a considerable time. This announcement coincided with the unveiling of BJP President Nitin Naveen's new national team.

Who is Deepak Mhaskey?

Deepak Mhaskey is a BJP leader hailing from Raipur, Chhattisgarh. Reports indicate that he has been actively involved in the party's IT and social media organization for approximately 15 years. He has played a role in various assembly elections, including those in Bihar, Chhattisgarh, and West Bengal.

Academic Background and Expertise

Mhaskey's background extends beyond politics; he has also been associated with academia as a Chemistry Professor and holds an M.Sc. degree in Chemistry. His interests in electoral data, digital strategies, and organizational work are considered vital for his new responsibilities.

Experience in Digital Campaigns

He has worked on social media campaigns for the BJP across various states, particularly noted for his contributions during the assembly elections in Bihar, Chhattisgarh, and West Bengal. While attributing electoral victories to a single individual is not appropriate, these campaigns have undoubtedly provided him with extensive experience within the party's digital framework.

Significance of Replacing Amit Malviya

Amit Malviya has been one of the most recognized faces of the BJP's digital campaigns, having been involved in the party's IT and social media activities for nearly 11 years. Under his leadership, the BJP's digital machinery became a powerful force in Indian politics.

With the new team, the responsibility for social media now lies with Deepak Mhaskey. However, Amit Malviya has not completely exited the party, and no official explanation for this transition has been provided. He has congratulated the new team and Mhaskey.

New Social Media Team Composition

Alongside Deepak Mhaskey, Preeti Gandhi, Shivanand Dwivedi, Alok Bhatt, and Arun Yadav have been appointed as co-coordinators for social media. Additionally, the BJP has made changes in positions related to media and communication.

Focus on Gen Z and Digital Politics

This transition comes at a time when social media has become a crucial component of electoral strategies for political parties. The role of digital platforms in reaching out to young voters and first-time voters is increasingly significant.

As Mhaskey takes on his new role, his primary challenge will be to adapt the BJP's social media strategy to the evolving digital landscape, particularly among Gen Z, where platforms like Instagram and short-video content have become vital for political discourse.

He has stated that the direction of the party's new strategy will be determined in upcoming meetings, emphasizing the need to counter the opposition's narratives and effectively communicate the party's stance.

Conclusion

Overall, the shift from Amit Malviya to Deepak Mhaskey in managing social media represents a significant change within the BJP's digital organization. The new team now faces the challenge of navigating rapidly changing trends on social media, engaging young voters, and effectively presenting electoral narratives.