Assam Government Introduces New Liquor Pricing Structure

The Assam government has implemented a new pricing structure for liquor, introducing a Minimum Guaranteed Revenue (MGR) requirement for license holders. This change is expected to raise liquor prices by 7-12% starting July 1. The MGR will be set by the Excise Commissioner and is in addition to existing fees. Licensees must ensure timely payment to avoid penalties. New regulations also restrict 'On' licensees to selling larger sealed bottles and outline conditions for establishing new wine shops. Notably, premium brands will remain unaffected by this price increase.

By Narendra Chaudhary Jun 13, 2026, 11:24 IST

Changes in Liquor Pricing and Regulations

File image of Commissionerate of Excise, Assam (Photo: Meta)

Guwahati, June 13: The State government has revised its excise regulations, leading to an increase in liquor prices. This adjustment introduces a 'Minimum Guaranteed Revenue' (MGR) requirement that both wholesale and retail license holders must meet annually.

According to a notification released on Friday, liquor prices are anticipated to rise between 7% and 12%. These new rates will take effect starting July 1.

The MGR is an additional obligation on top of the existing license fees and VAT.

License holders are required to ensure that the MGR for each quarter is paid by the end of that quarter.

If a licensee fails to meet this requirement, they will incur a penalty of 10% of the shortfall amount.

The Excise Commissioner will determine the MGR, subject to State government approval, based on the projected revenue needs for the upcoming financial year.

Additionally, a new regulation stipulates that 'On' licensees may only sell sealed bottles of at least 750 ml, prohibiting the sale of smaller bottles.

The notification also states that new wine shops can be established within 500 meters in Kamrup metro, 1 km in municipal areas, and 2 km in rural regions from existing wine shops.

However, this price increase will not affect premium and classic category brands or wine.