The Rising Trend of Black Water: Why Celebrities Prefer It

Black water has emerged as a trendy beverage among celebrities, including cricket captain Virat Kohli. With a price tag that can reach 4,000 rupees per liter, many wonder what makes this water so special. Known for its high pH level and health benefits, black water is said to keep the body hydrated and reduce reliance on medications. While some e-commerce sites offer it at lower prices, the cost remains prohibitive for the average consumer. Explore the reasons behind its popularity and whether it's worth the investment.

By Narendra Chaudhary Mar 21, 2026, 04:32 IST

The Importance of Water

Water is essential for our bodies, and life without it is unimaginable. In the past, water was freely available and had no cost. However, today, bottled water is sold at prices ranging from 20 to 30 rupees per liter. Among the various types of water available, black water has recently become a hot topic on social media.

What is Black Water?

You may have heard of black water, which is consumed by prominent figures like Indian cricket captain Virat Kohli and several Bollywood stars. The price of this black water is significantly higher than one might expect, making it unaffordable for the average person. So, what makes black water so special that it commands such a high price and is favored by many celebrities?

Health Benefits of Black Water

Black water is highly beneficial for the body, especially for those who spend hours sweating in the gym. It keeps you hydrated throughout the day and has a high pH level, which helps prevent acidity issues. The pH level of black water exceeds 7.5, reducing the body's reliance on medications. This is why it is a preferred choice among athletes and celebrities.

Expert Opinions

Doctors and health experts endorse black water, describing it as a unique type of water containing fulvic acid. It can be consumed as a fulvic drink or a sports drink. In contrast, regular water has a pH level ranging from 6.5 to 7.5, which can vary based on the source and filtration techniques used to eliminate bacteria.

Pricing of Black Water

Given the numerous benefits of black water, you might be curious about its price. For instance, the black water consumed by Virat Kohli costs around 4,000 rupees per liter. However, some e-commerce platforms offer half-liter bottles of black water for about 90 rupees, with prices varying by brand. Despite this, the cost is significantly higher compared to regular water priced at 20 to 30 rupees per liter, making it an impractical choice for daily consumption for most people.

Your Thoughts?

If you were wealthy, would you still consider spending 4,000 rupees per liter on water? Share your thoughts in the comments!