Transform Your Relationship with Food: A New Approach to Cravings

In the evolving landscape of wellness culture, the concept of dieting is being redefined. Celebrity nutritionist Rujuta Diwekar shares insights on how embracing whole foods can help manage cravings effectively. By shifting the focus from restriction to enjoyment, individuals can cultivate a healthier relationship with food. This article explores the psychological aspects of cravings and offers practical advice on how to eat mindfully without feeling deprived. Learn how to savor your meals and make informed choices that align with your health goals.

By Narendra Chaudhary May 25, 2026, 19:05 IST

Rethinking Diets in the Wellness Era

The rise of wellness culture online has significantly shifted perceptions of dieting, moving away from the negative connotations of restriction and dread. Concepts like mindfulness, healthy living, and clean eating are increasingly embraced as personal goals. However, giving up on cravings can still be a challenge. Celebrity nutritionist Rujuta Diwekar offers an unexpected solution that she believes can help eliminate cravings for good.

Eating More Will Help You Crave Less

According to Diwekar, this may sound counterintuitive, but it holds true. In a discussion with Tweak India, she elaborated on the psychological roots of cravings. "When you start categorizing food into carbs, proteins, fats, and calories, you lose the joy of eating. You begin to question every bite you take," she explained. "Your mindset shifts to making everything less enjoyable than it should be."

So, what’s the answer? Whole foods. Diwekar emphasizes that it’s not about cutting out fats and carbs or sticking to lean meats and a monotonous array of vegetables. She suggests, "Opt for whole-fat milk instead of low-fat options; enjoy the entire egg rather than just the egg white. This way, you won’t find yourself craving sweets later in the evening, and you’ll avoid feeling perpetually hungry."

Understanding Cravings

Diwekar asserts that cravings often stem from frustration due to excessive restrictions. By removing these limitations, the chances of compensatory eating diminish, as you haven’t forbidden yourself from anything. "You can savor your food out of choice rather than desperation. Sugar, for instance, is only a problem if consumed out of urgency. If you indulge in it to celebrate, it becomes a delightful treat," she noted.

The Reality of Cravings

How Plausible is This?

Simply opting for full-fat milk over skimmed varieties or including egg yolks won’t necessarily eliminate cravings for foods you consider 'harmful.' While cravings are a natural bodily response, their frequency is also influenced by psychological factors. You might begin a clean eating journey with a nutritionist's guidance, but sustaining it beyond the initial weeks requires a significant mental shift. Understanding your body’s signals—recognizing true hunger versus fullness—is crucial for the relationship between whole foods and reduced cravings to truly flourish.