Celebrating Assamese Heritage at Cannes: Manish Malhotra's Couture Showcase

At the 2026 Cannes Film Festival, Indian designer Manish Malhotra highlighted Assamese heritage through stunning couture worn by Urmimala and Snigdha Baruah. Their outfits not only showcased traditional elements but also emphasized the importance of visibility for Northeast India in global fashion. Urmimala and Snigdha expressed their desire to share their unique story and identity on such a prestigious platform, making a powerful statement about representation in the fashion industry. Explore how this event brought Assamese culture into the international spotlight.

By Narendra Chaudhary May 22, 2026, 05:45 IST

A Fusion of Tradition and Modernity at Cannes

At the 2026 Cannes Film Festival, renowned Indian designer Manish Malhotra showcased the rich heritage of Assam, bringing it to the forefront of global fashion. The mother-daughter pair, Urmimala Baruah and Snigdha Baruah, captivated audiences with their custom-made outfits that reflect the cultural essence of Northeast India.

Malhotra's designs offered a contemporary twist on Assamese traditions. Urmimala expressed, “This moment transcends mere fashion; it signifies visibility. The Northeast has often been overlooked in mainstream narratives, and appearances like this are crucial for highlighting our identity on a global stage like Cannes.” Snigdha emphasized, “We are not conforming to a broader narrative; instead, we aim to showcase our unique story. Assam has its distinct identity, and it rightfully deserves representation on international platforms.”

Urmimala Baruah

Snigdha dazzled in a blush silk outfit adorned with hand-strung pearls and a striking ruby-and-diamond necklace, while Urmimala opted for a midnight-violet gown accentuated with bold jewelry pieces.