Artisanal by Iswari: A New Era in Silver Jewellery in Chandigarh

Manik Jain, a fourth-generation jeweller, introduces Artisanal by Iswari, a new silver jewellery line in Chandigarh. This venture aims to redefine silver jewellery by combining it with natural gemstones and diamonds, making luxury more accessible. With a diverse collection ranging from everyday pieces to elaborate bridal designs, Artisanal by Iswari is set to establish itself as a key player in the region's luxury market. Discover how this family legacy continues to evolve and cater to modern tastes.

By Narendra Chaudhary Jul 22, 2026, 06:16 IST

A Legacy of Craftsmanship in Jewellery

Manik Jain views jewellery not merely as a profession but as a family heritage. As a fourth-generation jeweller hailing from Jalandhar, he upholds an 80-year-old family legacy that began with Gujranwala Jewellers and evolved into Iswari India, a premier destination for natural gemstones and diamond jewellery located in New Delhi.

Introducing Artisanal by Iswari

The family has recently launched Artisanal by Iswari, their inaugural silver jewellery line, in Chandigarh. Jain explains that the city was an obvious choice, stating, "Chandigarh serves as an ideal hub for Punjab, Haryana, and Himachal Pradesh, and is on its way to becoming the next luxury hotspot in the region."

Redefining Silver Jewellery

Artisanal by Iswari aims to transform the perception of silver jewellery by combining sterling silver with natural gemstones, diamonds, and pearls. While gold has long been the go-to for bridal jewellery, Jain argues that silver presents a refined alternative without sacrificing quality. He emphasizes, "Using silver as our primary metal allows us to make exquisite jewellery more attainable while maintaining the same design ethos and craftsmanship that we have honed over the past 80 years."

A Diverse Collection for Every Occasion

The collection features a range of items from everyday wear to intricate bridal pieces. The newly launched silver coin collection starts at ₹2,500, while other jewellery pieces begin at ₹20,000.