Aman’s ‘Jaadugari’: A Heartfelt Debut from Raah Records

Aman’s ‘Jaadugari’ marks a significant debut for the emerging artist under Yash Raj Films’ new label, Raah Records. This emotional ballad explores themes of love, regret, and the realization of taking relationships for granted. Accompanied by a poignant music video, the song captures cherished memories and the painful distance that can grow between partners. As Aman reflects on the importance of appreciating love before it slips away, he invites listeners to hold onto their loved ones tightly. With this release, Raah Records aims to nurture original music and support independent artists in India’s vibrant music scene. Discover more about this touching track and its impact on the music landscape.

By Narendra Chaudhary Aug 5, 2026, 12:41 IST

A New Era in Music with ‘Jaadugari’

Once upon a time, heartbreak songs dominated our playlists—melodies that resonated long after they faded, making silence feel more profound than words. Aman’s ‘Jaadugari’, the inaugural release from Yash Raj Films’ newly launched music label Raah Records, captures that emotional essence with a poignant ballad centered on love, regret, and the unspoken.

Just a day after introducing Raah Records, Yash Raj Films has unveiled its first original track, ‘Jaadugari’, performed by the up-and-coming singer-songwriter Aman. This marks the beginning of the label's mission to promote original music and support independent artists.

Penned and sung by Aman, ‘Jaadugari’ delves into themes of love and heartbreak, highlighting the painful realization of taking a partner for granted. The narrative unfolds from the viewpoint of someone who only appreciates the significance of their relationship when it starts to fade, reflecting on missed conversations and overlooked moments that become apparent only in hindsight.

The music video features Aman alongside Shivangi Negi, showcasing their treasured memories while gradually revealing the emotional gap that develops between them. The title ‘Jaadugari’ symbolizes the ‘magic’ of love, a concept the protagonist truly comprehends only after it is lost.

This release also signifies Aman’s official debut with Raah Records, following a year of honing his skills through the label’s artist incubator program, where he polished his songwriting and artistic identity. His launch embodies the label’s vision of fostering long-term creative collaborations while encouraging artists to remain true to their unique voices.

Discussing the song, Aman shared, ‘Jaadugari’ originates from a sincere place. It reflects those relationships where you sense someone drifting away long before it’s truly over, yet you cling to the hope that things will revert to how they once were. We’ve all had moments of realization, often too late, that it was the small things—the conversations left unsaid, the gratitude unexpressed, and the moments taken for granted—that truly mattered. I hope this song serves as a reminder for people to cherish their loved ones and never take that love for granted.’

Aman has been steadily gaining acclaim for his deeply personal songwriting. Earlier this year, his breakout single ‘Roya Tha’ amassed nearly five million streams on Spotify, peaked at No. 13 on Spotify India’s Viral Chart, and inspired over 19,000 Instagram Reels, establishing him as one of India’s emerging singer-songwriters.

As the first release from Raah Records, ‘Jaadugari’ not only marks a new chapter for Aman but also sets the stage for the label’s ambition to cultivate local talent and foster enduring careers within India’s independent music landscape.

Watch ‘Jaadugari’ here: https://youtu.be/vrOCv5SOTrU