AJIO and Lakme Fashion Week Unveil ASOS Transition Line with Bollywood Stars

AJIO has partnered with Lakme Fashion Week to unveil the ASOS transition line, featuring Bollywood stars Tara Sutaria and Veer Pahariya as showstoppers. Tara highlighted the importance of confidence and individuality in fashion, emphasizing how the collection merges global trends with modern Indian styles. This collaboration promises a unique experience for fashion enthusiasts, celebrating a blend of styles that resonate with contemporary sensibilities. Dive into the details of this exciting event and see how it showcases the latest in fashion.

By Narendra Chaudhary Apr 1, 2025, 05:21 IST

A Stylish Collaboration at Lakme Fashion Week

AJIO, a leading name in India's fashion and lifestyle sector, has teamed up with Lakme Fashion Week to showcase the ASOS transition line. The event featured Bollywood celebrities Tara Sutaria and Veer Pahariya as the showstoppers, perfectly capturing the essence of ASOS' vibrant and relaxed style. During her appearance on the runway, Tara expressed, “Fashion embodies confidence, individuality, and comfort – all values that ASOS represents. Being a showstopper at LFW is always a unique experience, and this year is no exception. The Summer of Style at Lakme Fashion Week with AJIO is an incredible opportunity to celebrate a collection that harmonizes international trends with contemporary Indian aesthetics.”