Ahan and Athiya Shetty Shine in Michael Kors Raksha Bandhan Campaign

Ahan and Athiya Shetty recently teamed up for a stylish Raksha Bandhan campaign with Michael Kors at Jio World Drive in Mumbai. The siblings showcased their unique fashion sense, blending contemporary elegance with the festive spirit. This campaign highlights the growing trend of international brands embracing India's cultural celebrations, offering a fresh perspective on traditional festivities. As Raksha Bandhan approaches, this collaboration promises to add a global fashion lens to the occasion, making it relevant for both fashion enthusiasts and younger consumers. Explore how this campaign sets a new standard for festive fashion.

By Narendra Chaudhary Aug 12, 2026, 15:08 IST

Stylish Siblings Unite for a Festive Campaign

Ahan Shetty and Athiya Shetty were recently seen at Jio World Drive in Mumbai, collaborating on a special Raksha Bandhan campaign for Michael Kors. The sibling pair showcased a chic and effortless style, enhancing the festive atmosphere with their presence.

Both Ahan and Athiya are recognized for their unique fashion sensibilities, bringing a modern yet subtle elegance to the photoshoot. Athiya, who began her career in acting, has often been linked with high-end global fashion brands. Following in their father's footsteps, Ahan has made a name for himself in the film industry with notable projects like Tadap and Border 2, while also establishing a reputation for his sleek, contemporary style.

The campaign aims to celebrate the essence of Raksha Bandhan through fashion and the bond between siblings. It reflects a growing trend among international brands to tap into India's cultural festivities, crafting narratives that resonate locally. Instead of merely emphasizing traditional attire, this initiative offers a fresh, aspirational take on the celebrations.

Choosing Jio World Drive as the backdrop aligns perfectly with the campaign's luxury theme, as this Mumbai location is synonymous with high-end international fashion and lifestyle brands. The involvement of Ahan and Athiya adds a star power element, appealing to both fashion enthusiasts and younger audiences.

As Raksha Bandhan draws near, the Michael Kors campaign is set to infuse a global fashion perspective into the festival. While Diwali has seen extensive commercialization by international brands, it will be interesting to see how Rakhi is embraced in a similar fashion.