Reliance Retail Acquires Priyanka Chopra's Haircare Brand Anomaly

Reliance Retail has announced its acquisition of Anomaly, a haircare brand founded by Priyanka Chopra Jonas. This strategic move aims to enhance Reliance's beauty portfolio and expand Anomaly's reach in both Indian and international markets. With a focus on product innovation tailored to local needs, the brand is set for significant growth. Isha Ambani and Priyanka Chopra have expressed their commitment to leveraging their expertise to elevate Anomaly's presence. This acquisition marks a pivotal moment for the brand, transitioning from a personal venture to a global ambition.

By Narendra Chaudhary Apr 30, 2026, 21:33 IST

Major Acquisition Announcement

On Thursday, Reliance Retail Limited made a significant announcement regarding its acquisition of Anomaly, a global haircare brand founded by Bollywood actress Priyanka Chopra Jonas. According to reports, the financial details of the deal remain undisclosed. This acquisition encompasses all trademarks, brand assets, and digital properties associated with Anomaly. Reliance Retail plans to leverage its extensive omnichannel retail network and premium beauty platform, Tira, to expand the brand both in India and internationally.

Purpose of the Acquisition

This acquisition is set to further strengthen Reliance Retail's rapidly growing beauty and personal care portfolio. The company's objective is to nurture high-growth consumer brands in India while enhancing its presence in the global market. Anomaly was launched by Priyanka Chopra Jonas in 2021 and is recognized as a vegan, high-performance, and affordable haircare brand known for its quality and accessibility.

Statements from Isha Ambani and Priyanka Chopra

Isha Ambani, Executive Director of Reliance Retail Ventures Limited, stated that incorporating Anomaly into their portfolio is a crucial step in their strategy to bolster new-age high-growth beauty brands. She emphasized the collaboration with Priyanka Chopra to rapidly grow the brand in India, utilizing their omnichannel capabilities and deep consumer insights while continuing its international expansion.

Priyanka Chopra Jonas remarked that this marks a pivotal moment for Anomaly. What began as a personal journey has evolved into a brand with purposeful and global ambitions. She expressed confidence that Reliance Retail's scale, retail expertise, and commitment to innovation will help reach millions of consumers in India and worldwide. Chopra will remain involved as the brand's creative director, actively participating in its innovation, vision, and product development.

Future Plans

Reliance Retail aims to enhance Anomaly's brand equity and market share, focusing on the Indian market. The company plans to introduce product innovations and localized solutions tailored to the needs of Indian hair and scalp. Additionally, the brand will be further strengthened in international markets such as North America, the United Kingdom, and the Middle East. Reliance Retail is the retail arm of Reliance Industries, boasting a registered customer base of over 387 million and a consolidated turnover of ₹3.70 lakh crore for the fiscal year 2026.