Himachal Pradesh Hotels Slash Prices Up to 50% to Boost Tourism Amid Heavy Rains

In response to the significant decline in tourist arrivals due to heavy rains and natural calamities, hotels in Himachal Pradesh are offering discounts of up to 50% to attract visitors. The Himachal Pradesh Tourism Development Corporation and private hotel operators are implementing these strategies to boost the struggling tourism sector during the off-season. Despite the adverse weather, advance bookings have shown a positive trend since the announcement of these discounts, indicating renewed interest among travelers. Authorities assure that major tourist spots remain safe and accessible, with enhanced safety protocols in place. This initiative aims to provide value for money while supporting the local tourism ecosystem.

By Narendra Chaudhary Jul 14, 2025, 15:21 IST

Tourism Sector Struggles Amid Monsoon Challenges

Shimla: The ongoing heavy rains in Himachal Pradesh have significantly affected tourist numbers, prompting both the Himachal Pradesh Tourism Development Corporation (HPTDC) and private hotel owners to implement substantial discount strategies aimed at revitalizing the tourism sector. Discounts of 20% to 50% are now available to entice visitors back to the scenic hills.

In light of the severe disruptions caused by the monsoon and natural disasters that have negatively impacted tourism, these price reductions are intended to help restore business during this typically slow season.

Himachal Pradesh, known for its monsoon allure, has experienced a notable drop in tourist visits due to frequent landslides and road closures resulting from the heavy rainfall. To counter this, the HPTDC has introduced a monsoon discount package offering reductions of 20% to 40% at its hotels, valid from July 15 to September 12.

Private hotel operators are also stepping up, offering even greater discounts of 30% to 50% to attract hesitant travelers, with some establishments cutting room rates by as much as half.

Positive Response to Discount Initiatives

Advance Bookings Surge

Despite the adverse weather conditions, the discount initiatives appear to be yielding positive results. An official from the Federation of Himachal Hotel and Restaurant Associations reported a steady increase in advance bookings since July 15, suggesting a resurgence of interest among tourists.

“The favorable response to our monsoon packages indicates that travelers are eager to experience the natural beauty and tranquility of Himachal,” the official remarked.

Authorities and hotel operators have assured potential visitors that most major tourist attractions in Himachal are safe and accessible. Enhanced safety measures and regular monitoring of road conditions are being implemented to ensure the safety of all visitors.

Dr. Rajeev Kumar, Managing Director of HPTDC, stated, “Our goal is to provide tourists with the confidence to travel. These discount offers are part of a larger initiative to support the tourism ecosystem while delivering value for money to travelers.”

Private hoteliers have indicated that these promotional offers may continue until October, coinciding with the Durga Puja holiday season, which is traditionally a peak period for tourism in Himachal.