The Devil Wears Prada 2 Dominates Box Office with $233 Million Opening
The Phenomenal Success of The Devil Wears Prada 2
Audiences are eager to experience what Runway has to offer. The fictional magazine featured in The Devil Wears Prada 2 has made a remarkable comeback, taking the global box office by storm. In its opening weekend, the film grossed $77 million in the United States alone, a significant leap from the original film's $27.5 million debut in 2006. Internationally, fans are thrilled to see the return of stars like Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, contributing to a total of $156.6 million for the sequel. This brings the film's overall earnings to an impressive $233.6 million for its first weekend, against a production budget of $100 million.
The Devil Wears Prada 2's Impressive Box Office Performance
As reported by Variety, the sequel is on track to surpass the original film's earnings within weeks. The $100 million budget does not account for marketing expenses. However, with a strong word-of-mouth buzz and a remarkable $233.6 million in its opening week, The Devil Wears Prada 2 is poised to become one of Hollywood's success stories this year, particularly among female audiences. The first film was produced for $35 million and ultimately grossed $326 million worldwide, while the sequel's Friday earnings of $32.5 million exceeded the original's opening weekend total.
This year has seen several Hollywood films achieve strong openings, including Project Hail Mary with $80 million, The Super Mario Galaxy Movie at $131 million, and the musical biopic Michael with $97.5 million. The latter, focusing on the late pop icon Michael Jackson, has grossed $423 million globally, with predictions suggesting it could reach a billion, especially with its upcoming release in Japan, a crucial market.
Background on The Devil Wears Prada Franchise
The original film is adapted from Lauren Weisberger's 2003 novel, which was inspired by her experiences working as an assistant to Vogue editor Anna Wintour. Weisberger has since penned two follow-up novels: Revenge Wears Prada: The Devil Returns in 2013 and When Life Gives You Lululemons in 2018. However, the new sequel does not draw from these subsequent works.
On platforms like Rotten Tomatoes and CinemaScore, audiences have rated the sequel higher than the original. The main cast members have all returned to reprise their beloved roles, with Justin Theroux, Kenneth Branagh, Lucy Liu, BJ Novak, Simone Ashley, Patrick Brammall, Caleb Hearon, and Helen J Shen joining the ensemble for the second installment.