Tabu Takes Legal Action to Protect Her Identity from AI Misuse
Tabu Seeks Legal Protection for Her Identity Rights
New Delhi: Renowned actress Tabu has filed a petition in the Delhi High Court to safeguard her personality and publicity rights against the unauthorized use of her name, image, and likeness, particularly concerning AI-generated content and digital impersonation.
The case was presented before Justice Jyoti Singh, who noted some inconsistencies in the documents submitted on behalf of Tabu.
During the hearing, Justice Singh instructed senior advocate Swathi Sukumar, representing Tabu, to submit a revised list of parties involved, as the current one inaccurately listed some defendants.
The judge emphasized the importance of having precise details of all parties for the effective resolution of the case and ordered the necessary corrections.
As a result, the Delhi High Court postponed further proceedings and scheduled the next hearing for August 6.
Tabu's application highlights her concerns regarding the unauthorized commercial use and exploitation of her identity in the digital realm.
This legal action comes at a time when the Delhi High Court is witnessing an increase in disputes related to personality rights, particularly those involving AI impersonation, deepfakes, and unauthorized endorsements.
This case adds to a growing roster of celebrities, including former cricketer Gautam Gambhir, ex-India captain Sunil Gavaskar, spiritual leader Sri Sri Ravi Shankar, and actors like Arjun Kapoor, Allu Arjun, and Aishwarya Rai Bachchan, who have sought or obtained legal protection against the unauthorized use of their identities or AI-generated replicas.