Sargun Mehta Critiques PR Practices in Bollywood Ahead of Carry On Jatta 4 Release

Sargun Mehta has raised concerns about the misuse of public relations in the Bollywood industry, particularly how it detracts from the films themselves. In a recent interview, she highlighted the competitive nature of PR campaigns among actors, using her upcoming film Carry On Jatta 4 as an example. Sargun believes that the focus should shift back to the film rather than individual narratives. As the release date approaches, expectations are high for the film, which also pays tribute to the late comedian Jaswinder Bhalla. Discover more about her insights and the film's significance in the full article.

By Narendra Chaudhary May 29, 2026, 22:47 IST

Sargun Mehta Addresses PR Misuse in the Film Industry

Sargun Mehta has voiced her concerns regarding what she perceives as the increasing 'misuse' of public relations (PR) in the entertainment sector. In a candid discussion with a media outlet, the actress elaborated on how promotional campaigns often divert attention from the films themselves, morphing into contests among actors vying to be recognized as the standout performer of a project. She cited her upcoming film Carry On Jatta 4 as a prime example, explaining that distinct PR narratives are frequently crafted for various actors involved in the same film, fostering unnecessary rivalry.

Sargun Mehta Discusses the Impact of PR

In her remarks, Sargun emphasized that PR is often exploited within the Hindi film industry and even among the film's own team members. She stated, "I definitely think that the misuse of PR is more prevalent here, not just in terms of criticizing another person's film." She elaborated that during a film's release, the first narrative often presented is that of one actor claiming to be the best part of the film.

Using Carry On Jatta 4 as a reference, she humorously pointed out how various narratives are pushed for different stars in the same film. She remarked, "It’s like I have to say Carry On Jatta 4 release hui meri alag PR chal rahi hai. ‘Sargun is the best person to ever be in Carry On Jatta' or ‘Gippy the only shining star of Carry On Jatta.'" Sargun believes that audiences are now more perceptive to these tactics, which is why she advocates for film promotions to concentrate on the project rather than individual personas.

She further expressed that the success of a film ultimately benefits everyone involved, while individual PR efforts are insignificant if the film does not perform well. "Film chale to sab chalenge. Film nahi chali to tum shining star rocket pe pahunch jao, kuch nahi hone wala uska," she added.

Watch the interview here:

Insights on Carry On Jatta 4

Sargun's remarks come just before the release of Carry On Jatta 4, the latest chapter in the immensely popular Punjabi comedy series directed by Smeep Kang. The film is set to hit theaters on June 26, 2026, featuring Gippy Grewal, Binnu Dhillon, Sargun Mehta, Gurpreet Ghuggi, Karamjit Anmol, and a special AI-assisted appearance by the late comedian Jaswinder Bhalla.

The Carry On Jatta series is recognized as one of the most commercially successful franchises in Punjabi cinema. The previous installment, Carry On Jatta 3, released in 2023, achieved record-breaking openings with Rs 4.50 crore nett and eventually crossed the Rs 100 crore mark globally, performing exceptionally well in both domestic and international markets. Given this success, expectations for the fourth installment are soaring among fans and industry analysts alike.

Moreover, Carry On Jatta 4 holds emotional significance for fans following the passing of veteran comedian Jaswinder Bhalla on August 22, 2025, due to a brain stroke. Bhalla’s character 'Advocate Dhillon' has been a beloved aspect of the franchise, and to honor his legacy, the filmmakers have reportedly decided to incorporate his character into the film using AI technology.