Saif Ali Khan Turns Viral Moment into Hilarious Ad Campaign!

Saif Ali Khan Embraces His Viral Fame

Saif Ali Khan has fully embraced the internet frenzy that erupted following his memorable appearance on Amitabh Bachchan’s popular game show, Kaun Banega Crorepati. The actor, who became a subject of memes due to his exuberant reaction upon winning a two-year supply of Gowardhan Ghee, has cleverly turned that moment into a comedic advertisement.

The new commercial was shared on his freshly launched Instagram account. In the ad, Khan attempts to host a live stream for his followers but is humorously interrupted by fans playfully teasing him about the dairy product. The light-hearted video taps into the public's fascination with the prize, with fans jokingly inquiring whether he has finally received his ghee supply or if his social media debut was driven by his fondness for the product.

A Comedic Twist in the Ad

The advertisement takes a funny turn when Khan inadvertently reveals a large stash of Gowardhan Ghee bottles hidden in his home. Clearly flustered, he tries to conceal the stockpile from the camera while urging his audience to shift to more serious discussions. The clip wraps up with a visibly annoyed Khan abruptly ending his live session, advising viewers to check the brand's offers themselves and to stop inquiring about the prize.

The Ghee Saga Continues

This trend began in late September when Khan appeared on Kaun Banega Crorepati alongside Akshay Kumar to promote their film, Haiwaan. During the episode, host Amitabh Bachchan revealed that a correct answer would win a two-year supply of the product. Khan's genuine and animated reaction—stating that the prize was the main reason for his appearance—quickly went viral across social media.

The narrative surrounding the ghee prize gained momentum after Khan's appearance on The Great Indian Kapil Show with his wife, Kareena Kapoor Khan. During the show, host Kapil Sharma mentioned a fan theory that Khan had joined social media to locate his missing prize. Khan humorously clarified that he had yet to receive the ghee, eliciting laughter from the audience and further igniting online discussions.

While Khan has been engaged in promotional activities and his recent social media presence, his primary focus remains on his film career. In 2026, he starred in Haiwaan, which received mixed reviews, but he garnered praise for his role as a police inspector in Kartavya.