Rajkumar Hirani's Bold Move into OTT with 'Pritam And Pedro': Insights and Challenges
Rajkumar Hirani Ventures into OTT with 'Pritam And Pedro'
Renowned filmmaker Rajkumar Hirani is stepping into the OTT arena as a producer with the upcoming series Pritam And Pedro, directed by Avinash Arun. This project marks the debut of his son, Vir Hirani, in a leading role, alongside the talented Arshad Warsi. The two artists are reuniting after a considerable time apart. As the release date for Pritam And Pedro approaches on JioHotstar, Hirani shared his thoughts on the evolving landscape of film marketing.
Reflecting on the past, he noted that engaging audiences was once a more straightforward task. He explained that traditional promotional methods like newspapers, trailers in cinemas, and radio interviews were effective in generating excitement for films. However, he pointed out that with the rise of digital media, fewer people are reading newspapers, particularly among younger audiences. He emphasized the necessity of utilizing diverse digital platforms to reach this demographic, acknowledging the challenges posed by individual algorithms that can hinder consistent messaging.
Insights on Collaborating with Actors
Rajkumar Hirani Discusses Actor Management
In a conversation about the financial implications of working with actors, Hirani expressed his luck in collaborating with stars who do not require extensive entourages. He stated, “I’ve been fortunate with the individuals I’ve worked with. I haven’t faced entourage issues with Arshad Warsi, Sanjay Dutt, Aamir Khan, and with Ranbir Kapoor, I managed the entire film without even knowing who his manager was. There was no manager; he personally reached out to everyone. Every assistant had his contact. Anything he needed, he would directly message everyone.” He also acknowledged that while he has heard stories about excessive entourages, his experiences have been quite different.
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Exploring the World of 'Pritam And Pedro'
About 'Pritam And Pedro'
Pritam And Pedro is set against the vibrant backdrop of Goa, delving into the convergence of two contrasting worlds under unforeseen circumstances. The narrative centers around Pedro, a traditional cop, and Pritam, a savvy tech expert, who find themselves entangled in a mystery that is both bizarre and unpredictable. As their journey unfolds, hidden truths come to light, loyalties are tested, and chaos reigns. Created by Rajkumar Hirani and directed by Avinash Arun, the series also stars Vikrant Massey, Mona Singh, and Boman Irani. Pritam And Pedro will be available for streaming on JioHotstar starting July 3.