Nawazuddin Siddiqui Critiques Paid Negative PR in Bollywood

Nawazuddin Siddiqui has voiced his concerns regarding the alarming rise of paid negative public relations in Bollywood. He highlights how these tactics, which include undermining fellow actors and manipulating public perception through social media, have reached extreme levels. Siddiqui emphasizes the importance of discernment among audiences and reflects on how these trends affect creativity in the industry. He believes that in time, people will be able to distinguish between truth and falsehood. As he prepares for his upcoming project, Main Actor Nahin Hoon, Siddiqui's insights shed light on the challenges faced by actors today.

By Narendra Chaudhary Apr 27, 2026, 09:44 IST

The Rise of Negative PR in Bollywood

In Bollywood, there is an increasing trend of negative public relations that actors are beginning to address openly. These tactics range from undermining a leading star before a film's release to tarnishing the reputation of fellow actors, with social media campaigns gaining significant traction. The public has become more aware of these manipulative strategies. Recently, Nawazuddin Siddiqui expressed his candid thoughts on the industry's transformation, noting that the current environment has reached an “extreme” level where bots and fabricated narratives are shaping public opinion. He raised concerns about how easily audiences accept these paid campaigns, emphasizing that many aspects are now beyond an actor's influence.

Nawazuddin Siddiqui Discusses His Position

Nawazuddin Siddiqui On 'Being In Corner'

In an exclusive conversation with a media outlet, Siddiqui remarked that the only aspect an actor can control is their performance. He acknowledged that the extent of its impact is not within their grasp. He mentioned that without promotional efforts, audiences might not even recognize him, as he tends to keep a low profile. His focus remains on dedicating his full effort and concentration to his projects, after which he feels his role is complete.

Siddiqui's Insights on Negative Campaigns

Nawazuddin Siddiqui On Paid Negative PR Trend In Bollywood

When discussing the prevalence of negative campaigns, he stated, "This phase has reached a peak. There is still more to come, and it will continue in this manner. It’s a peculiar world we live in. I believe this trend will persist for a while. Eventually, people will recognize the truth amidst the baseless animosity. In time, they may discern what is genuine and what is false on their own. I never anticipated that this phase would become so trivial, where financial incentives could sway opinions so easily. What has happened to people's education and discernment? If I pay ten individuals to claim I am a good actor, the eleventh will likely follow suit." He urged the audience to seek knowledge and understanding. Nevertheless, Siddiqui expressed that actors like him possess a unique inner confidence. On the professional front, he is set to appear in Main Actor Nahin Hoon.