Introducing E-NOW: A New Era of Infotainment for Digital Audiences

E-NOW is set to transform the infotainment landscape in India with its launch, offering a dynamic mix of entertainment and lifestyle content tailored for today's digital audience. Hosted by Shreya Srivastava, the show will air Monday to Friday at 2:30 PM, focusing on trending stories, viral moments, and lifestyle updates. With a commitment to verified content, E-NOW aims to bridge the gap between online discussions and mainstream television, creating an interactive viewing experience. This innovative approach reflects the evolving media landscape and caters to the interests of Gen Z viewers, making E-NOW a must-watch for anyone seeking engaging and relevant content.

By Narendra Chaudhary Jun 19, 2026, 06:43 IST

E-NOW: A Fresh Take on Entertainment

India's prominent English news channel is launching E-NOW, an innovative daily program tailored for the digitally savvy audience. This entertainment and lifestyle show will be broadcast from Monday to Friday at 2:30 PM, offering a vibrant mix of stories that are currently shaping discussions both in India and globally.

Shreya Srivastava, known for her expertise in entertainment, fashion, and lifestyle broadcasting, will host the show, bringing a youthful and contemporary perspective. As the face of E-NOW, she will navigate viewers through the most discussed topics of the day in an engaging and relatable manner, resonating with the digital audience's pulse.

E-NOW is designed for the modern consumer, merging traditional entertainment with the digital realm. The show will highlight breaking news, viral trends, exclusive entertainment stories, lifestyle updates, and social media discussions that are pivotal in public discourse. With a focus on content that is both viral and verified, E-NOW aims to clarify the digital landscape by distinguishing fact from fiction.

In an era where news is often discovered through mobile devices and social media, E-NOW embraces a social-first, Gen Z-friendly approach that mirrors the changing media environment. The program will cover significant internet moments, delve into trending debates, and examine stories that shape pop culture, celebrity news, and lifestyle trends across various platforms.

Featuring a live format and internet-centric storytelling, E-NOW seeks to foster a more interactive viewing experience, connecting online discussions with mainstream television. This initiative underscores the channel's commitment to innovation and its dedication to providing content that resonates with the upcoming generation of viewers.

More than just a show, E-NOW represents the new digital living room, where trends converge with truth and conversations thrive.

About the Network: The network is a leading broadcast entity within India's largest media conglomerate, delivering compelling content to over 200 million affluent urban viewers in India and reaching audiences in more than 100 countries. It features top-tier English and Hindi news channels, including Times Now, ET Now, and Zoom, among others. The network's digital platforms are designed to cater to the diverse interests of content-savvy audiences worldwide.

The Times Group: As India's foremost media conglomerate, The Times Group offers a wide range of services across television, digital, print, radio, and more. It is home to some of the country's most recognized brands and is actively involved in various sectors, including education and sports. The group's digital platforms produce and curate content for global audiences through multiple brands.