Discover the New Noise Buds R1 (Gaana Edition): A Perfect Blend of Sound and Music Streaming!

Noise has launched the Noise Buds R1 (Gaana Edition), a co-branded product with Gaana that combines advanced audio technology with a premium music streaming experience. Priced at Rs 1,399, the earbuds come with a complimentary one-year Gaana Plus subscription, enhancing the listening experience with ad-free access and high-quality downloads. This collaboration aims to make quality audio more accessible to consumers across India, with the potential to reach millions by 2026. Discover how this innovative product is set to transform your music experience!

By Narendra Chaudhary Oct 29, 2026, 13:39 IST

Introducing the Noise Buds R1 (Gaana Edition)

Noise, a prominent name in India's connected lifestyle sector, has teamed up with Gaana, a leading music streaming service, to unveil the Noise Buds R1 (Gaana Edition). This innovative product merges advanced audio technology with music streaming, retailing at Rs 1,399. Buyers will also receive a complimentary one-year Gaana Plus subscription valued at Rs 799, enhancing their music experience right from the start.

As music plays a vital role in digital entertainment across India, this collaboration aims to provide users with the convenience of wireless audio alongside a premium streaming service. The Gaana Plus subscription includes ad-free listening, unlimited high-quality downloads for offline use, and HD audio for millions of tracks, along with exclusive podcasts, ensuring users can enjoy their favorite tunes anytime, anywhere.

Yatish Mehrishi, CEO of Entertainment Network (India) Limited, expressed enthusiasm about the launch, stating, “This collaboration with Noise combines exceptional sound quality with premium music, creating a seamless experience. It signifies a significant advancement in our partnership with Noise, as we strive to make high-quality music more accessible and affordable for millions in India.”

The Noise Buds R1 (Gaana Edition) is crafted for daily use, boasting up to 40 hours of total playtime with the charging case, 11mm dynamic drivers for rich bass and clear audio, and quad microphones featuring Environmental Noise Cancellation for improved call clarity. Its InstaCharge technology allows for 120 minutes of playback with just a 10-minute charge. Together with Gaana Plus, this product promises enduring audio performance and uninterrupted access to an extensive music library.

Utsav Malhotra, COO of Noise, commented on the partnership, saying, “At Noise, we believe that premium technology should be within everyone's reach. This collaboration with Gaana extends that belief to the music experience. We are excited to merge quality audio with premium music, making a richer listening experience more accessible. This is a step towards democratizing how India enjoys sound and music.”

This co-branded launch signifies a significant milestone in the strategic alliance between Noise and Gaana, which will also include making Gaana subscriptions available across Noise's broader product range. This collaboration aims to reach 2.5 million consumers by 2026, providing more opportunities for users to explore and enjoy Gaana's premium music offerings across various devices.

The Noise Buds R1 (Gaana Edition) is available for Rs 1,399 on Noise's official website, as well as on the Gaana website and app, and includes a complimentary one-year Gaana Plus subscription worth Rs 799.