Blackpink's DDU-DU DDU-DU Achieves Historic YouTube Milestone

Blackpink's hit single DDU-DU DDU-DU has achieved a remarkable milestone on YouTube, becoming the first K-pop group music video to reach this level. Released in 2018, the song continues to captivate audiences worldwide, showcasing the group's enduring popularity and influence in the music industry. This achievement not only highlights the song's cultural impact but also adds to Blackpink's impressive list of records. As fans celebrate this historic moment, the group's return with their EP DEADLINE marks another exciting chapter in their journey.

By Narendra Chaudhary Jul 25, 2026, 18:51 IST

Blackpink's Global Impact Continues

Blackpink has once again solidified its status as a powerhouse in the global music scene. The K-pop group's iconic 2018 track DDU-DU DDU-DU has reached a significant milestone on YouTube, further establishing its legacy as one of the platform's most-viewed music videos. This latest achievement not only underscores the song's lasting appeal years after its debut but also highlights the group's unparalleled digital influence. Fans around the globe are celebrating this accomplishment, which places Blackpink among an elite group, marking another pivotal moment in K-pop history and adding to their impressive list of international successes.

Historic Achievement for DDU-DU DDU-DU

Blackpink's DDU-DU DDU-DU creates history

On July 25 (KST), Blackpink's DDU-DU DDU-DU achieved a groundbreaking milestone, becoming the first music video by a K-pop group to reach this level on YouTube. This accomplishment further cements the quartet's dominance on the platform, as the 2018 hit continues to draw millions of viewers long after its release. Released on June 15, 2018, as the lead single from their first Korean EP, Square Up, DDU-DU DDU-DU quickly became a worldwide sensation. With its dynamic choreography, catchy hook, and high-quality visuals, the song played a crucial role in expanding Blackpink's global presence and introducing the group to a broader audience.

This latest milestone places DDU-DU DDU-DU alongside PSY's Gangnam Style as the only K-pop music videos to achieve such a feat, highlighting its enduring popularity and cultural significance. It took just over eight years, one month, and nine days for the music video to reach this landmark, demonstrating that the song continues to resonate with fans worldwide long after its initial release. This achievement also adds to Blackpink's extensive list of YouTube records, reaffirming their status as one of the platform's most successful and influential artists.

The Making of DDU-DU DDU-DU

About DDU-DU DDU-DU

Written and produced by Teddy Park, along with 24, R Tee, and Bekuh Boom, the future trap and hip-hop-inspired anthem DDU-DU DDU-DU captivated audiences with its powerful rap verses, infectious chorus, and the now-iconic finger-gun choreography. The song achieved remarkable commercial success, peaking at No. 55 on the Billboard Hot 100, a record for a K-pop girl group at that time, and later received a Gold certification from the Recording Industry Association of America (RIAA), solidifying its status as one of Blackpink's most impactful and globally successful releases.

In addition, Blackpink made a much-anticipated return as a full group with their five-track EP DEADLINE in February 2026. Featuring the title track JUMP, the album includes songs like GO and Champion. This mini-album marked the group's first collective release in over three years, following the members' focus on their individual solo projects.