Bhool Chuk Maaf Set for Theatrical Release After Legal Dispute

The film Bhool Chuk Maaf, featuring Rajkummar Rao and Wamiqa Gabbi, is now scheduled for a theatrical release on May 23 after a legal dispute with PVR Inox was resolved. Initially set for an OTT debut, the film's release strategy changed due to a lawsuit over a breach of the theatrical window. This incident highlights the evolving relationship between studios and exhibitors in the film industry. With predictions of an OTT release by June 6, the situation raises questions about the future of theatrical windows and the impact of changing consumer behavior on film distribution.

By Narendra Chaudhary May 20, 2025, 20:41 IST

Theatrical Release Confirmed

Following a brief legal conflict, the film Bhool Chuk Maaf, featuring Rajkummar Rao and Wamiqa Gabbi, is now confirmed for a theatrical release on May 23. This marks a shift from its earlier plan for a direct-to-OTT launch. Initially set for May 9, the film's release strategy changed when Maddock Films announced a Prime Video premiere for May 16, prompting PVR Inox to file a ₹60 crore lawsuit for breaching the agreed theatrical window.

Resolution of Legal Issues

The dispute has been resolved, with PVR Inox retracting its lawsuit. This incident highlights the changing dynamics between film studios and exhibitors in an industry that is rapidly evolving.

Maddock Films' Commitment to Theatrical Releases

Maddock Films has a history of supporting theatrical releases, even in the post-pandemic landscape, with successful titles like Zara Hatke Zara Bachke and Munjya. This recent conflict over a single release decision underscores the tension between traditional practices and modern viewing habits.

Changing Theatrical Windows

The concept of theatrical windows is shifting. Industry experts predict that Bhool Chuk Maaf will be available on OTT platforms by June 6, allowing cinemas only a two-week exclusive period. Previously, longer gaps were the norm, but changing consumer preferences, especially during socio-political uncertainties, have made digital platforms increasingly attractive.

Future of Film Releases

In light of these developments, adhering strictly to outdated release models may not benefit the industry. A more flexible and cooperative approach could better align with evolving audience expectations.

Commercial Impact of Theatrical Release

While the theatrical release may fulfill initial agreements, its financial success could be hampered by the rushed rollout and shortened timeline. This situation illustrates the challenges faced by an industry in transition, where collaboration may yield more favorable results than legal disputes.