Zerodha's Nithin Kamath Sparks Debate on Mutual Fund Distribution
Nithin Kamath's Perspective on Mutual Funds
The online investment sector recently witnessed a notable exchange of opinions when Nithin Kamath, the founder and CEO of Zerodha, expressed his thoughts on mutual fund distribution. This prompted a comprehensive response from Groww, particularly as the latter has started offering regular mutual fund plans through its new Groww Prime service. This development has ignited discussions about whether investment platforms should focus solely on direct plans or also venture into advisory-led services.
Kamath took to X to reiterate the foundational principles of Zerodha, emphasizing that the company has always maintained that investors should not incur higher charges simply due to larger investments. He noted, "When we initiated the discount brokerage model in 2010, we opted for a uniform fee structure, irrespective of trade size," he shared on X.
In his comparison with mutual funds, Kamath mentioned that Zerodha introduced Coin only after ensuring it could offer investors direct mutual fund plans exclusively. He further argued that companies cannot label themselves as "discount" or "low-cost" platforms while imposing percentage-based fees for transactions that require similar execution efforts, regardless of the investment amount.
Highlighting the success of Coin, Kamath revealed that the platform now oversees nearly Rs 1.6 lakh crore in direct mutual fund assets, enabling investors to save "thousands of crores" by avoiding commission fees. He subtly pointed out that several direct mutual fund platforms launched around the same time as Coin have either "vanished or shifted focus," while the few that remain are reconsidering their direct plan offerings.
When we started the discount brokerage (flat fee per trade) model in India in 2010, we decided to charge the same fee regardless of trade size. The logic was simple: if the effort to execute a trade is the same, why should customers pay differently? We applied the same logic to… pic.twitter.com/we0sogPJdY
— Nithin Kamath (@Nithin0dha) July 9, 2026
Groww's Clarification on Mutual Fund Offerings
In response, Groww released a detailed statement on X, addressing the "confusion and misinformation" regarding its latest offerings. The company reaffirmed that its commitment to direct mutual funds remains steadfast, stating, "Direct mutual funds are, and will remain, the heart of Groww." Currently, Groww serves over 1 crore mutual fund investors with investments surpassing Rs 1.9 lakh crore, positioning it as India's largest mutual fund platform.
Groww emphasized that self-directed investors will continue to have access to direct mutual funds without incurring commissions or extra fees. The newly launched MF Prime service is described as an optional feature for investors seeking research-based recommendations, portfolio assessments, and guidance on investment decisions.
"If you are a DIY customer on Groww today, nothing changes," the company clarified, asserting that any claims suggesting a shift away from direct mutual funds are "simply incorrect."
We've seen some confusion and some misinformation about Groww's mutual fund offering. So let us be unambiguous.Direct mutual funds are, and will remain, the heart of Groww. Over 1 crore investors have built more than ₹1.9 lakh crore of mutual fund investments on our platform,… https://t.co/GTzhpih7TL
— Groww (@_groww) July 9, 2026
Unlike Groww's existing mutual fund platform, which primarily emphasizes direct plans, Groww Prime introduces advisory-led investing that includes regular mutual fund options for customers who opt for this service. Regular mutual funds incorporate distributor commissions within their expense ratios, whereas direct plans eliminate these fees. Over extended investment periods, the reduced costs associated with direct plans can significantly enhance overall returns. Groww maintains that Prime is designed for investors seeking professional advice, while those comfortable with making their own investment choices can continue utilizing direct mutual funds without any alterations.