The Legacy of Wagh Bakri Tea: A Journey from South Africa to India

Wagh Bakri Tea, founded by Naran Das Desai in 1934, has become a beloved brand in India. This article delves into its origins, inspired by Mahatma Gandhi, and its evolution into a global player in the tea industry. Discover how this iconic brand symbolizes unity and harmony through its unique logo and its significant presence in various countries. With a turnover exceeding ₹1,500 crores and a workforce of 5,000, Wagh Bakri continues to thrive, serving millions of tea lovers across the nation.

By Narendra Chaudhary Apr 14, 2026, 16:09 IST

Introduction to Wagh Bakri Tea

Wagh Bakri Tea is a well-known brand enjoyed by millions across the nation. The company was founded in 1934 by Naran Das Desai, who returned to Gujarat from South Africa to establish this tea business. Initially, he ventured to South Africa to engage in the tea trade and acquired a 500-acre tea estate. However, due to the oppressive British regime and racial discrimination, he decided to return to India.

Inspiration from Mahatma Gandhi

Naran Das Desai regarded Mahatma Gandhi as his role model. Upon his return to India, he carried with him a few belongings and a letter penned by Bapu, which served as a certificate. This letter, dated February 12, 1915, praised Desai and acknowledged his successful ownership of a tea estate in South Africa. It facilitated his entry into the tea business in Gujarat.

Establishment of Gujarat Tea Depot Company

After returning to his home state, Desai reinitiated his tea trade. In 1915, he founded the Gujarat Tea Depot Company, which was later renamed Wagh Bakri in 1934. Gradually, this brand gained immense popularity throughout India.

The Iconic Logo

The logo of Wagh Bakri Tea was distinctive and became quite famous. It depicted a tiger and a goat sharing a cup of tea, symbolizing unity and harmony. The term 'Wagh' translates to 'tiger' in Gujarati, which is why the logo features this term instead of the English word.

This emblem represents social unity, showcasing both the upper and lower classes enjoying tea together.

Global Presence and Impact

Today, Wagh Bakri operates 15 tea lounges and exports its products to various countries, including the USA, Canada, the Middle East, Europe, Australia, New Zealand, Fiji, Malaysia, and Singapore. As of March 2021, exports contributed 5% to the company's total sales.

Currently, the brand boasts a turnover exceeding ₹1,500 crores and distributes over 40 million kilograms of tea leaves. From Rajasthan to Goa and Karnataka, Wagh Bakri Tea is a staple across India, employing around 5,000 people and establishing itself as a prominent brand.