The Inspiring Journey of Lijjat Papad: From Humble Beginnings to a Major Brand

Lijjat Papad has become a household name in India, known for its delicious taste and quality. This article explores its remarkable journey from a small loan of 80 rupees to a thriving business worth 800 crores. Founded by seven women in Gujarat in 1950, Lijjat Papad not only revolutionized the snack industry but also empowered thousands of women through employment. Learn how this cooperative model has created opportunities and established a legacy of quality and taste in Indian households.

By Narendra Chaudhary Apr 1, 2026, 18:39 IST

A Nostalgic Reminder of the 90s

If you were born in the 1990s, you might recall that televisions were a rarity back then. Even when someone had a TV, it was often a black-and-white model. Among the various advertisements that aired during films and serials, one stood out: the catchy jingle of Lijjat Papad, 'Karrram Kurrram-Kurrram Karrram.' Lijjat Papad is a household name, known to nearly everyone in the country.

A Flavorful Legacy

During a time when India was embracing economic liberalization, Lijjat Papad became a beloved snack across households. Its taste quickly gained popularity, transforming this simple papad into a significant brand. Interestingly, 'Lijjat' means 'taste' in Gujarati. This brand has recently achieved a remarkable milestone, and we will explore how a business that started with a mere loan of 80 rupees has now soared to a valuation of 800 crores.

From Humble Beginnings to Success

Hard Work and Skill Fueling Growth:

The journey began in 1950 when seven women from Gujarat decided to start making papads. They chose this venture because it was the only skill they possessed. However, they faced a significant hurdle: a lack of funds to kickstart their business. To overcome this, they borrowed 80 rupees from social activist Chhaganlal Kamarshi Parekh. This money was used to purchase essential items to turn papad-making into an industry. Thanks to their dedication and talent, the business took off.

On March 15, 1959, the renowned trader Bhuleshwar began selling these papads in a popular market in Mumbai. At that time, the women produced two types of papads: one was affordable, while the other was slightly pricier. Chhaganlal advised them not to compromise on quality, and they heeded his advice, focusing solely on producing high-quality papads. Lijjat began expanding under a cooperative model, and soon, 25 women were employed. In its first year, the company generated a revenue of 6,196 rupees.

Empowering Women Through Employment

Creating Opportunities for Thousands:

Gradually, through word-of-mouth and articles in newspapers, the brand gained fame. By the second year, the company employed 300 women. In 1962, the papad was officially named Lijjat, and the organization was titled Shri Mahila Udyog Lijjat Papad. Today, this brand not only offers papads but also a variety of other products. According to a Yahoo report, the successful cooperative model of Lijjat Papad has provided employment to approximately 43,000 women.