Apple Raises Prices on MacBook and iPad Amid Rising Component Costs

Apple has recently announced significant price increases for its MacBook and iPad models, with hikes ranging from 20% to 42%. This decision, driven by rising memory chip costs, affects consumers worldwide, including in India. The company has stated that the demand for memory and storage components has surged due to the rapid expansion of AI data centers. As a result, Apple has had to adjust its pricing strategy, marking a notable shift in the consumer electronics market. The implications of these price changes are significant for customers and the industry as a whole.

By Narendra Chaudhary Jun 26, 2026, 08:59 IST

Significant Price Increases for Apple Products

Apple has announced a price hike for its MacBook and iPad models, with increases ranging from 20% to 42% compared to their previous launch prices. This adjustment affects markets worldwide, including India, primarily due to the escalating costs of memory chips. According to the updated pricing on Apple India's website, the MacBook Pro featuring the M5 series chip has seen a price increase of approximately 20%. Specifically, the 14-inch MacBook Pro with the M5 Pro chip now retails for Rs 2,99,900, up from its earlier price of Rs 2,49,900.

Additionally, the price of the 13-inch iPad Air has surged significantly, with the basic model now priced at Rs 1,19,900, reflecting a 41.22% increase from the previous price of Rs 84,900.

In a statement, Apple acknowledged the challenges facing the consumer electronics sector, noting that the rapid growth of AI data centers has led to an unprecedented demand for memory and storage components. The company stated, "We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today's increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions."

Earlier in April, Apple had indicated that while previous inventories had helped maintain gross margins above Wall Street expectations, the rising costs of memory would soon impact pricing. CEO Tim Cook mentioned during a conference call that they anticipated significantly higher memory costs.

Price increases for consumer electronics are becoming increasingly common across the industry, with many products experiencing hikes of 40% or more. Memory manufacturers have been prioritizing their production for AI data centers, resulting in limited availability and escalating costs for the consumer electronics sector.