Instagram's launch in 2010 triggered a recurring trend that revolutionized the tourism industry.
Influencers' impact on Instagram motivated tourists to seek out the perfect vacation photo, leading to a surge in popularity for previously lesser-known places.
Surveys have shown that tourists are often influenced by Instagram photos and use the platform to make destination choices.
Social media, particularly Instagram, has become the primary source of travel inspiration for 50% of people under 40, surpassing traditional media outlets like TV shows and magazines.
According to Maike Ovens from the Social Media Academy for Travel and Tourism in Germany, Instagram serves as an undeniable source of inspiration for vacationers.
Instagram plays a crucial role in destination research, helping people make informed decisions about where to travel.
The platform's visual nature allows users to explore different locations and experiences through captivating images and videos.