The Controversial Success of Ek Deewane Ki Deewaniyat: A Reflection on Misogyny in Cinema
A Box-Office Hit Amidst Criticism
Ek Deewane Ki Deewaniyat seems destined for success, despite widespread criticism. Many reviewers have pointed out the film's problematic and outdated themes, particularly its portrayal of misogyny. However, this film, directed by Milap Zaveri, has surprisingly become a box-office sensation.
Harshvardhan Rane, who recently regained popularity with the re-release of Sanam Teri Kasam, is back in the limelight for his role, which many consider a troubling representation of masculinity. The stark contrast between audience preferences and critical opinions is evident once again. While most films receive mixed reviews, Ek Deewane… has faced almost universal condemnation. Even a trade analyst, typically in tune with audience sentiments, dismissed the film entirely. But do critics' opinions truly matter? As a reviewer myself, I recognize that in the grand scheme of box-office success, our views often hold little weight. The pressing question remains: why does misogyny continue to attract audiences?
Are we, as a culture, attracted to male obsession masquerading as love? Our preferences often mirror our societal values. Recently, Kabir Singh's intense romantic lead resonated with both men and women, with even educated viewers finding his toxic love story relatable.
Following that, Animal showcased Ranbir Kapoor's character, who epitomized unchecked male privilege, and audiences responded positively. Director Sandeep Reddy Vanga, unapologetic in his approach, noted that as critics expressed outrage, more viewers flocked to theaters. However, audiences are not a single entity; many on social media have criticized Ek Deewane… as regressive. Filmmaker Hansal Mehta faced backlash for simply congratulating Zaveri, to which he responded, 'Not everything is virtue signaling,' a statement that resonates.
When Kabir Singh was a hit, experts suggested that viewers were not interpreting social messages but rather seeking engagement. For most moviegoers, the message is secondary to the entertainment value. Occasionally, films strike a balance, as seen in Pink, which delivered a powerful 'No means no' message while remaining entertaining. Yet, films like Raanjhanaa, Kabir Singh, Animal, and now Ek Deewane… often blur the lines between love and obsession, autonomy and control.
As the late Satish Kaushik once remarked, 'Dramatically right needn’t be socially correct.' This may explain why shock value continues to thrive in cinema—it provokes thought, disrupts norms, and dominates conversations.
Whether this trend is a dangerous reality or a cinematic fantasy is up to the viewer. Nevertheless, amidst the ringing of box-office cash registers, one fact remains: entertainment and social responsibility seldom align.