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India Tops Asia-Pacific in AI Bot Activity Amidst Global Surge

A recent report reveals that India is the leader in AI bot activity within the Asia-Pacific region, with a staggering 300% increase in automated traffic globally. The report from Akamai Technologies highlights that India generated 3.2 billion bot triggers, significantly impacting digital operations across various sectors. The surge is primarily driven by content scraping, which threatens traditional business models and publisher revenues. As AI tools evolve, both experienced and new malicious actors are exploiting these technologies for impersonation attacks and fraud. The report also notes that the commerce sector leads in bot activity, while the publishing industry faces the most significant challenges. This overview sheds light on the growing concerns surrounding AI bot activity and its implications for various industries.
 

AI Bot Activity in India


New Delhi, Nov 5: A recent report indicates that India is at the forefront of AI bot activity in the Asia-Pacific region, experiencing a staggering 300% rise in automated traffic worldwide over the past year.


According to the findings from Akamai Technologies, a cybersecurity and cloud computing firm, AI bots in India triggered 3.2 billion requests, making it the most targeted nation in the APAC area, followed closely by Japan and China.


The report highlights a concerning increase in automated traffic, primarily driven by AI bots that are targeting websites across various sectors.


These bots generate billions of requests, which significantly disrupt digital operations and analytics, accounting for nearly 1% of total bot traffic on Akamai’s platform.


The surge is mainly attributed to content scraping, which threatens traditional web business models, affects publisher analytics, and diminishes advertising revenue.


As bot traffic escalates, content publishers and businesses are grappling with distorted analytics and declining ad revenues, as bots extract value without providing anything in return.


The report also points out that the rapid advancement of AI tools has simplified the process for both seasoned threat actors and novice malicious individuals to execute impersonation attacks, engage in social engineering, launch phishing campaigns, and commit identity fraud using AI-generated fake documents and images.


Moreover, harmful bots like FraudGPT, WormGPT, ad fraud bots, and return fraud bots are increasing costs, impairing site performance, and distorting essential metrics.


Additionally, the global report reveals that the commerce sector leads in AI bot activity, with over 25 billion bot requests recorded during a two-month observation period.


However, the publishing sector has faced the most significant impact within the digital media industry, accounting for 63% of AI bot triggers.


In the healthcare domain, over 90% of AI bot triggers are attributed to scraping, primarily by search and training bots, as stated in the report.